Tuesday, 13 October 2009

To what extent does the nature of an institution affect the representation of CAGE in a given text?


The institution in which I am going to talk about in my blog is Channel 4. Channel 4 is a widely known and respected institution which is watched by many people all across the country, ranging from adolescents to older adults, but is much enjoyed by everyone.

The nature of an institution can affect the representation of CAGE in a given text, for example Skins. Skins is based for young adolescents, preferablly secondary school students, which are surrounded by the growing issues of teenagers. For example, some of the issues are drugs, alcohol and partying, which relate to many teenagers in the current UK. Skins is not aimed at a certain gender, where as it sees both the behaviours of boys and girls in the drama and the different is
sues they both face. Skins also looks at many types of ethnic backgrounds, for example, in the first season there was a boy from an Islamic background who fell in love with a girl.

Channel 4 does not look at a paticular CAGE, yet explores different types of programs, such as documentaries, reality TV shows, TV drama and movies. Examples of these are Dispatches, Big brother, Ugly Betty and Mean girls.

Another example of a British TV drama on channel 4 is Hollyoakes. Hollyoakes is a very popular TV drama in the UK, which is very diverse on the nature of its contents. It often explores issues which are faced by many of the public, for example gay and lesbian relationships, money problems, anorexia and murder. It uses lots of different cultural backgrounds, as they have an Indian family, a British family and a family which you could call 'common,' as well as many other families or individuals with different cultural backgrounds. They have characters with different ages ranging from young children or babies, to older adults. Hollyoakes introduces us to different genders and the issues they face, for example, a young adult called Hannah faces an issue of anorexia, due to boy problems. Where as there is a young man called Ravi, who is bisexual but his religious beliefs old him back from opening up to his family.

Channel 4 is mainly versatile and explores different issues which can appeal to everyone, where as if you look at BBC1, it is aimed more at an adult audience, but also has children programs.

The last example I am going to talk about of a UK British TV drama shown by Channel 4 is shameless. Shameless is a comedy, which is aimed at teenagers and above and represents the lives off a poor family which faces issues to survive in their society, however it is not portrayed as a struggle, it is shown as a comedy. The cultural background is based on a lower-class society, but uses both genders to represent the issues they both face, such as sex and raising a family. Shameless is based on one family, where there are young children up to grandparents.

Mainly institutions use a range of programs and shows. Although they can differ from institution. As BBC1 is more a documentary style based insitution, but also has children programs such as CBBC, TV drama's such as eastenders and reality TV shows such as strictly come dancing. However, in general when we think of BBC1, we think of a more adult audience with programs which are more serious such as crimewatch and there is often BBC news updates. The BBC also differs from other institutions as it is paid for by the TV consumers, where as Channel 4 and ITV run off the money they gain from adverts and advertisements used in breaks between the programs.

TV viewers can sometimes not relate to the programs in hand, for example, an adult may not like Skins as they find it too degrading, yet they may love Strictly come dancing. Where as a teenager may love Skins as it is a program in which they can enjoy and relate to, but may find strictly come dancing very boring. Channel 4 is generally very contreversial about the programs they show, not just skins and shameless, but some of the documentaries they show which explore issues in which some people may not feel comfortable with or may find not suitable for television. Also, some people despise the idea of big brother, by having a number of members of the public shut in a confinde house with a limited amount of space for 3 months, and argue that it is not good for the partici
pants minds or health.